BRANDING • PACKAGING • LAUNCH • DIGITAL
The launch and branding of FEW’s premium small batch distillery came together by linking it’s connection to the temperance movement and Chicago’s 1893 World’s Columbian Exposition. Using a Victorian aesthetic and iconic imagery, FEW has garnered attention as a stand out brand in the small batch spirits market for both the product and its distinctive design.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Lead: Larry Minsky
Creative Team: Andrew Walensa, Kristen Althoff, Guss L Tsatsakis
Copywriter: Ross Buchanan
Illustrator: Donovan Foote
PHOTOSHOOT • PRE-PRO • PROGRAMS
Barilla asked for a specialty program for Kroger that pushed usage through fun and meaningful occasions. With the target audience of millennial parents in mind, we spearheaded a Photoshoot that focused on friends and family, creating a pool of photography for future promotions.
Agency: IN Marketing
Creative Director: Mike Baroni
Creative Team: Nina Delise
Copywriter: Sam Crews
Company: Geometry Global
Creative Director: Stu Thompson
Senior Art Director: Andy Walensa
Copy: Fola Fayanjuola
Agency: Tribune Publishing
Creative Lead: Kevin Gruber
Art Director: Andrew Walensa
Copywriter: Holly Levin
CAMPAIGN • EXPERIENTIAL • SHOPPER
Summer is a time to live in the moment. Coca-Cola did this by creating innovative packaging and partnering with Snapchat to unlock custom summer content and other experiential events.
Agency: Geometry Global
Creative Director: Leigh Cuesta, Lynn Furge
Art Directors: Andrew Walensa, Laura Ritchie
Copywriter: Sallie Stacker
CAMPAIGN • EXPERIENTIAL • DIGITAL • PHOTOSHOOT
Beware of office zombies. Solixir’s focus was the various states of energy needs experienced in any workday. The campaign created a spectacle by taking over transit stations with public warnings and experiential urban sampling events to stop the contagion of nearby outbreaks.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Director: Charlie Egan
Art Director: Andrew Walensa
Creative Team: Guss L Tsatsakis, Michael Tomasino
Copywriter: Ross Buchanan
Photographer: Ross Feighery
BRANDING • CAMPAIGN • DIGITAL • PHOTOSHOOT • ONSITE BRANDING
These physical trainers have engineering in their blood, so it’s only logical that their training methodology views the body as a machine. The Engineered Results campaign features the prestige of A-list clients with visual representations of their methodology to increase TCBOOST’s visibility and credibility.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Art Director: Andrew Walensa
Creative Team: Kristen Althoff, Guss L Tsatsakis
Copywriter: Dina Pilnits
Photographer: Ross Feighery
2010 W3 Awards, Silver: Website
2011 Chicago Business Marketing Association, Gold: Website
Company: Cresco Labs
Creative Direction: Ben Ruggiero, Kristen Althoff
Art Direction: Andy Walensa
Copywriter: Matt Kowal
Photography: Zoe Rain
Campaign & Illustration: Quake
When a co-branding opportunity came up for these two brands, we knew we had to find a sweet spot between them for any messaging to truly resonate. Lucky for us, being linked to beautiful skin was a commonality they both shared. And from that, the messaging was born.
SHOPPER • PROGRAMS
Agency: IN Marketing
Creative Director: Mike Baroni
Creative Team: Nina Delise
Copywriter: Sam Crews
BRANDING • CAMPAIGN • DIGITAL • PHOTOSHOOT • ONSITE BRANDING
React views the body as a whole system, so we elevated the brand to match the high-end experience they provide. This rebrand features vibrant images of their real clients, not as victims of injury, but rather taking control of their recovery.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Andrew Walensa, Kristen Althoff, Guss L Tsatsakis
Photographer: Ross Feighery
CAMPAIGN • SHOPPER
Poise stresses that light bladder leakage should not hold people back from things they love doing. This campaign featuring Brooke Burke-Charvet shows that everyone can get back to actively living a full life.
Agency: Geometry Global
Creative Director: Kari Hailey
Associate Creative Director: Jowita Kostek
Art Director: Andrew Walensa
CAMPAIGN • SHOPPER • SOCIAL
All apologies necessary. This campaign played on the importance of using premium Scott Shop Towels by depicting men in sticky situations after using the wrong tool for the job on their beloved cars. Kitchen towels should stay in the kitchen.
Agency: Geometry Global
Creative Director: John Waldschmidt, Maria Barbera
Art Directors: Andrew Walensa
Copywriter: Mark Gaspar
BRANDING • DIGITAL • PHOTOSHOOT•ONSITE BRANDING
The brand identity for the Smylie Bros. Brew Pub was developed with the understanding that it would be a community staple with a sense of familiarity. The branding owns the essence of the last days of summer through nostalgic illustration and outdoor smokehouse photography.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Director: Charlie Egan
Art Director: Andrew Walensa
Creative Team: Guss L Tsatsakis, Michael Tomasino
Copywriter: Ross Buchanan
Photographer: Schumann & Company
SHOPPER • PHOTOSHOOT
This program was a shopper execution that drew inspiration from the inter-agency campaign and was centered around the idea of an outdoor survival guide. These OFF! Displays continued this idea with a custom photo shoot depicting friends enjoying the outdoors without worry.
Agency: Geometry Global
Art Director: Andrew Walensa
Copywriter: John Waldschmidt
Creative Director: John Waldschmidt
CAMPAIGN • DIGITAL
Home is where the healing is. From soothing music to the use of recognizable Kimberly Clark products, this program reaches out to medical professional decision makers on the importance of making their environments comforting to accelerate their patient’s recovery.
Agency: Geometry Global
Creative Director: John Waldschmidt, Maria Barbera
Art Directors: Andrew Walensa
Copywriter: Mark Gaspar
ONSITE BRANDING • DIGITAL • PHOTOSHOOT • LAUNCH
Ready, Set, Bake-to-Go. Chicago-based HomeMade Pizza Co. wanted a fresh outlook on their local store marketing strategy to enhance their in-store experience and the launch of their HomeMade Catering service.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Director: Laurence Minsky
Creative Team: Andrew Walensa, Kristen Althoff, Guss L Tsatsakis
Copywriter: Laurence Minsky, Ross Buchanan
Catering Photographer: Erica Barraca
While working at Wilblurn Thomas, we went through a major rebranding internally. Overall the company aimed to convey being established without feeling cold, in order to stand out from our competitors. Through sleek, simple design and texture we created a recognizable brand for our clients to believe in.
Agency: Wilburn Thomas
Account Director: Lawrence Neisler
Creative Team: Andrew Walensa, Kristen Althoff, Guss L Tsatsakis
CAMPAIGN • EXPERIENTIAL • SHOPPER
This CVS specific program highlighted the importance of hydration and the 250 beverage options that CVS had to offer. Through cross-merchandise pieces, it stressed hydration’s importance to the body in and out.
Agency: Geometry Global
Creative Director: Leigh Cuesta
Art Directors: Andrew Walensa, Laura Ritchie
Copywriter: Dina Facklis
Garnier was encouraging her love of self-expression with dramatic transformations all year long, starting with the torture test of Halloween costuming. Only the #1 brand brings her back to bare by removing make-up, cleansing and soothing all at once, no wash necessary. With one step before bed, we could wipe out the wipes for good.
SHOPPER CAMPAIGN
Glade County Fair: These In-store elements highlighted the release of Glade’s Limited Edition County Fair Collection at Walmart. The displays and banners were designed to be disruptive and give the nostalgic feeling of being at a game booth at the fair.
Glade Global Holiday: This was a global execution for Glade’s Limited Edition Winter Solstice Collection. The product was clad in winter gear, sending cues symbolizing the warm and cozy feeling that you get from experiencing this Glade Collection in your home.
Agency: Geometry Global
Art Director: Andrew Walensa
Copywriter: Leah Chamberg
Associate Creative Director: Jowita Kostek
A creative lockup design often helps sell in a great program. Here is a collection of my favorites.
